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At the close of every year I like to take a look at the web metric trends on my web site via Google Analytics and forecast how I might need to adapt over the coming year(s). Yesterday I reviewed the trends of mobile web traffic and today I’ll dive into the larger trends of referring traffic from social media web sites. If you’re familiar with my past writing on social media trends and strategies you’

Using a social media web site (Ex. Twitter, Facebook and now Google+) is a common place activity for many, but every time a new social media site comes online the same discussions surfaces and the same comments are made about rights grabs, privacy concerns and the need to lock your personal information & photos offline to preserve your ability to protect your work/business. This later concern is one photographers

Last week in my post Social CRM: Opportunity Knocking I discussed the flip-side of common online privacy concerns highlighting opportunities for individuals and small businesses. With the rise of Social CRM solutions aggregating personal information to paint a picture of who you are to others I noted the importance of  actively managing your online profiles and accounts. To extend this point further I wanted to share