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This past Friday it surfaced that Facebook started including user profile photos in ads run with in the Facebook network. It’s widely known that if a product or service is vouched for by a close friend the liklihood that you’ll investigate and buy the product or use the service increases. The marketing and advertising folks at Facebook know their stuff and they’re taking full advantage of their term

After attending the getMETAsmart event in San Francisco last week I became curious how photographers who read my blog and/or follow me on Twitter use it. To be honest I’d be even more curious how photo buyers or stock agents actually use metadata on a daily basis, but that will have to wait for another post. Metadata as many of you know is often discussed but rarely so in the context of how real people use it.

Reputation management is the monitoring of how an individual, company or other entities are perceived online.  Online reputation is centered on trust. The greater the trust with in an online community around an individual, company, etc. the more often their content is to be referenced online, the more business that they’re likely to acquire and the more likely they’ll develop a following. If you’re

Since my Twitter post 5 Tips to Get The Most Out of Twitter was received so well I wanted to make the most of my recent 4 hour flight and write down and share some additional Twitter tips. Just because I’m unplugged (or supposed to be) doesn’t mean you can’t be optimizing your use of Twitter. I guarantee that if you take into account these 5 tips you’ll see an improvement in response from othe

Technically I’m supposed to be unplugged for the next week as I travel, but I am reconnecting to relay two incredibly important things that require your attention. First I urge you to subscribe to a new & free online resource TOSBack.org, courtesy of the Electronic Frontier Foundation (EFF). This site tracks the Terms of Service of 44 Social Media web sites. Given many of my posts about the rights grab impo

As a follow up to Why Social Media Matters to Photographers I wanted to share some key information about Social Media connectivity I’ve learned during my time as a web marketing professional.  In fact I’d like to delicately introduce you to the “birds and bees” of Social Media connectivity. When a content publisher loves his work he gently places… Yeah well I can see that analogy isnR

Most people think of Social Media (Facebook, Twitter, Flickr, etc.) as only a channel of chatter amplifying noise of millions of people or just a “fun” activity for those with too much idle time. Social Media in fact provides a means to reach a pinpoint audience in ways never before possible. As a photographer who has been sharing his work online since web browsers could first display images I’ve se

The 27th episode of EXIF and Beyond has been released (duration 51 min. 14 sec.). Trey Ratcliff, who is also known online as “Stuck in Customs”, discusses his photographic journey, influences, and of course his specialty High Dynamic Range (HDR) photography. Trey’s insights to photography are not only thought provoking, but inspiring whether you’re a fan of HDR photography or not. Trey’s