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This past Friday it surfaced that Facebook started including user profile photos in ads run with in the Facebook network. It’s widely known that if a product or service is vouched for by a close friend the liklihood that you’ll investigate and buy the product or use the service increases. The marketing and advertising folks at Facebook know their stuff and they’re taking full advantage of their term

Reputation management is the monitoring of how an individual, company or other entities are perceived online.  Online reputation is centered on trust. The greater the trust with in an online community around an individual, company, etc. the more often their content is to be referenced online, the more business that they’re likely to acquire and the more likely they’ll develop a following. If you’re

Last week I put a good amount of miles behind me driving a Hybrid Toyota Camry across the Mid & Northwest which for all intents and purposes could have also doubled as an oasis of silence, shielding me from the constant flow of information that we are all bombarded with on a constant basis through various media outlets. There is a lot to be said for tuning out, but I opted not to as I jumped from destination to d

Since my Twitter post 5 Tips to Get The Most Out of Twitter was received so well I wanted to make the most of my recent 4 hour flight and write down and share some additional Twitter tips. Just because I’m unplugged (or supposed to be) doesn’t mean you can’t be optimizing your use of Twitter. I guarantee that if you take into account these 5 tips you’ll see an improvement in response from othe

Technically I’m supposed to be unplugged for the next week as I travel, but I am reconnecting to relay two incredibly important things that require your attention. First I urge you to subscribe to a new & free online resource TOSBack.org, courtesy of the Electronic Frontier Foundation (EFF). This site tracks the Terms of Service of 44 Social Media web sites. Given many of my posts about the rights grab impo

For those of you who recently Twitter after my last two articles on Social Media (Why Social Media Matters to Photographers and The Birds and the Bees of Social Media Connectivity) let me be the first to say welcome to the community. One thing that might be helpful to those that are new to Twitter is to understand how to get the most out of it. With that in mine here are 5 tips on getting the most out of your Twitter

In the past week I learned of some great Twitter related sites and tools during my attendance of the first official Twitter conference  (140 | The Twitter Conference) in Mountain View, California. Seeing as how I’ve been using Twitter for sometime with out posting much on it, over 2 years now, I wanted to put on a different hat and pass on some knowledge I picked up so those not in attendance could also grow in

As a follow up to Why Social Media Matters to Photographers I wanted to share some key information about Social Media connectivity I’ve learned during my time as a web marketing professional.  In fact I’d like to delicately introduce you to the “birds and bees” of Social Media connectivity. When a content publisher loves his work he gently places… Yeah well I can see that analogy isnR