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At the close of every year I like to take a look at the web metric trends on my web site via Google Analytics and forecast how I might need to adapt over the coming year(s). Yesterday I reviewed the trends of mobile web traffic and today I’ll dive into the larger trends of referring traffic from social media web sites. If you’re familiar with my past writing on social media trends and strategies you’

Instagram has been the source of a lot of debate and even the butt of jokes with in the photography community. I’ve written an article in Digital Photo Pro magazine discussing the potential Instagram offers to photographers of all levels.  Check out the article, Make Use of Instagram and I invite you to follow me on Instagram. Also if you’ve missed my other Digital Photo Pro articles you can find them here: Mov

The past week has been an interesting roller coaster ride with photographers and other creatives sounding the alarm about Facebook’s pending Data Policy and Statement of Rights and Responsibilities changes. On one hand good for photographers for taking note and on the other hand too bad photographers don’t realize their pact with the “devil” is already signed regardless of this particular revi

Curious how to leverage social media to gain exposure of your photographic work while saving a little time? In the latest issue of Digital Photo Pro magazine I cover this and more in my latest article, “Move Forward with Social Media”. As a bonus I include a web site comparison to help you weight the pros and cons of taking part in each site. Check out the article:  Move Forward With Social Media – 

If you’re interested in learning more about Search Engine Optimization (SEO) I have a new article in the latest issue of Digital Photo Pro on the topic. The article weighs business and technical aspects of SEO and most importantly strategy. To get a glimpse of my thought process on SEO check it out: Search Engine Optimization How to get your name and website to rise to the top of a potential client’s search Als

Ever since evangelizing the importance of social media to fellow photographers in 2006, I’ve long yearned for a tool to help balance photo/video editing time with the incredibly important task of marketing myself on social media. After years of research and prototyping I’m happy to announce a new Kickstarter project to realize my dream, a mouse designed especially for photographers who are super active on

In case you missed it my article Social Media & ­­­­­Copyright was recently published in Digital Photo Pro magazine. This article is the second part of my earlier article Social-Media Marketing Essentials. Missing from my earlier article was a discussion of copyright concerns most common to photographers and other creatives. If you missed it I highly recommend reading it. While the social media landscape changes

This month I’m happy to have my article Social-Media Marketing Essentials featured in Digital Photo Pro magazine. In the article I provide a primer to social media marketing, discuss strategies and highlight the pros & cons of many of the most popular social media web sites used by photographers.  Be sure to check your recent copy of the magazine for it. If you’re not a subscriber be sure to pick up a